Client case study · Martial-arts gym · Perth · ~400 members
Legends Academy
Legends Academy is a Perth martial-arts gym — boxing, Muay Thai, BJJ — with around 400 members. Dan, the owner, wanted to grow without growing the workload.
The opportunity
The numbers that run the gym lived in eight different apps: bookings, accounts, ads, tasks, team chat. Every fortnight the team hand-built a report from about five exports, and nobody could see which marketing actually turned into members.
Procedures were the other drag — writing them cost Dan 3–4 hours a week, and the backlog kept growing.
What I built
The Legends Brain
An AI operating system that knows the business — its people, culture and rules — built on accounts Legends owns outright.
A live dashboard
Members, revenue, the lead funnel, ads and class fill — from Momence, Xero, Meta, Google Ads, Google Analytics, Asana, Slack and the team's own sheets.
A Health Score
One number for how the gym is tracking, weighted on Dan's own rules.
Talk-to-SOP
Speak a procedure out loud, get back a clean, branded SOP ready to hand to the team.
One-click lists for coaches
Members to win back, class fill and memberships — each exported to Excel in a click.
What changed
- 15 days
- Live on Legends' own accounts 15 days after kickoff — with the first dashboard on real data in three.
- 8 systems
- Connected into one brain. The plan scoped four.
- Sat → Sun
- Dan asked for a Health Score on a Saturday. It was live on the Sunday.
- The channel that works
- For the first time the numbers showed which enquiry channel actually turns into members — and which doesn't.
- Minutes
- A procedure that had stalled for months, written by voice in minutes.
- ~50% headroom
- Real class capacity showed room for about 50% more members than the gym's own target.
In their words
“It knows me, my culture, my values, it knows everything about Legends.”
“One month, man… we've done so much… I won't forget that.”
“You don't know how much headway I have made in the last 2 days! Incredible!!”
Under the hood
The tools behind it — the client's own software, connected, with AI doing the work in between.
What would this look like in your business?
It starts with a free AI Opportunity Report — your biggest wins, ranked by value.